At Old Navy I led brand voice and copywriting on all in-house creative. Each season we’d keep the brand fresh by inventing new concepts for sales and campaigns. I also wrote and produced the radio commercials. Here are some examples of the work I did to keep shopping fun.
Radio for the family.
Sale names, in-store signs, direct mail, and lots of copy fun across the brand.
Under construction sign
Newsletter to influencers
In-store sign
Having fun reinventing "BOGO"
Giving the dudes something to shop for
Direct mail with an editorial approach
The Rockstar direct mail
Bringing brand personality to every detail
Brand guide inspiration for the company
Exporting puns
Another reinvention of the "BOGO"
Skinny jeans sale